![]() ![]() About 67% said fake reviews were either a 'major problem' or 'starting to 'become a problem.' They were adapting by checking multiple review sites for the same businesses." "One surprise was the degree to which consumers were now wary about the accuracy and trustworthiness of online reviews. "There were a number of interesting findings in the survey," Sterling said. "The increase in non-branded local searches is a complex phenomenon, largely driven by the value consumers place on proximity, immediacy, and convenience," Nick Hedges, chief strategy sfficer and EVP, North America, Uberall, said in an email interview.įewer restaurants listed their companies during the pandemic, decreasing 19% year-over-year, with the largest decrease in clicks to directions, indicating more interest in delivery. ![]() "Consumers use a number of mobile apps and local search sites to discover local restaurants and reviews before deciding where to eat."ĭuring the pandemic, non-branded searches became more prominent, meaning consumers searched for the "what" ("ice cream near me") over the "who" (e.g. ![]() "Google is essential for local restaurants, but it's not the only site that matters for visibility," Greg Sterling, vice president, insights, at Uberall, told QSRWeb in an email interview. consumers and analyzed local online performance of nearly 80,000 business locations, including fast-casual and quick-service restaurants, according to a press release. ![]() Those are top findings from a Uberall study conducted with MomentFeed, an Uberall company. One out of five consumers use platforms like OpenTable, DoorDash and GrubHub. A majority of consumers, 69%, are using Google to find local business information and more than 20% are also tapping Apple Maps, Yelp and/or Yahoo to get insight on nearby businesses. ![]()
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